Panel | Scalability, modularity, flexibility: The growth of CPaaS in Africa

Cloud Communications Platforms as a Service (CPaaS) is rapidly reshaping the way African enterprises can engage with their customers; enabling scalable, flexible and integrated communications across multiple channels. This modular solution has the potential to reduce complexity and accelerate innovation. However, adoption remains uneven across Africa. This panel explores the growing traction of CPaaS in Africa’s business messaging landscape, the barriers to wider adoption, and how the model is changing competitive dynamics. What needs to happen to unlock CPaaS as a mainstream channel in Africa? 

• What does CPaaS adoption mean for the traditional A2P SMS market and the balance of power shift between MNOs, hyperscalers and enterprise platforms? 

• Exploring the major hurdles to widespread adoption;  connectivity, cloud infrastructure, regulation and cooperation 

• How can CPaaS enable more personalised, secure and omnichannel communication? 

• What makes CPaaS relevant for Africa’s mobile-first markets?