Panel | From potential to practice: The adoption of RCS
Rich Communication Services (RCS) is seen by some as the future of business messaging. Offering enhanced security, multimedia capabilities and interactivity. For Africa, where mobile is engagement dominates and trust in messaging is under pressure, RCS hold enormous promise. This panel explores where RCS stands in Africa today; what it offers, the barriers that remain, and how to accelerate meaningful adoption and monetisation.
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Next steps for implementing RCS practices across fragmented markets
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Can RCS avoid the pricing pitfalls that have undermined other platforms?
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How does RCS improve experience for customers and end-users versus traditional messaging?
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What is the current state of RCS enablement in Africa, and who are it’s current leaders?