Panel | Is Africa’s business messaging model sustainable?

Africa’s business messaging ecosystem is approaching a tipping point. Incumbent mobile operators are increasingly A2P messaging prices to offset revenue losses, drive up profitability, and inadvertently driving enterprises towards alternative communication channels. The result is an increasingly unstable and stifled business messaging ecosystem. This panel delves into the implications of pricing strategies, risks of continued escalation, and collaborative approaches to establish a sustainable and inclusive messaging ecosystem in Africa. 

• Have messaging costs in Africa become unsustainable? 

• What impact is this having on the adoption of new messaging channels? 

• How must regulators and policymakers react to ensure the ecosystem remains healthy? 

• Restoring trust for end-users; responding as a unified industry