Panel | Is Africa’s business messaging model sustainable?

Africa holds immense potential for an explosion in digital communication, but the path to a competitive and highly active business messaging ecosystem is fraught with challenges; regulatory frameworks, pricing issues, and lack of industry cooperation. What steps need to be taken to ensure that business messaging thrives on the continent?  

• Have messaging costs in Africa become unsustainable? 

• What impact is this having on the adoption of new messaging channels? 

• How must regulators and policymakers react to ensure the ecosystem remains healthy?